art direction
branding & digital design
print & editorial design
computer skills
I am an art director and graphic designer based in Edinburgh. I have two BAs: the second one is a Bachelor’s degree in Graphic Design and Illustrations (UK) and over 10+ years of professional experience.
I have been working in different design fields, which include publishing, the fashion industry, TV and more: for print and digital media.
(01)
WELCOME
Maria Mokina
books & magazines / covers & layouts/ POSM / prepress
visual concept, logo design, brand identity, positioning, product packaging, web design, digital media
/ graphic design
Adobe CS (InDesign, Photoshop, Illustrator, Premier Pro, XD, Acrobat Pro);
Microsoft Office
Keynote
Figma
Readymag
Tilda CC
Trello
Miro
PITCH
Microsoft Office
Keynote
Figma
Readymag
Tilda CC
Trello
Miro
PITCH
(02)
IN NUMBERS
About
40+
3500+
7
MARKETING CAMPAIGNS
LAYOUTS
PEOPLE
within 2 years of working for a premium fashion retailer – online & offline departments
of co-owned lifestyle magazine published in London
managed as design team lead & art director
35+
10+
∞
BOOK TITLES
YEARS
LOVE
designed during one year of working for London publishing company. One of the titles was in Amazon 10 best-selling books for kids
of freelancing as a graphic designer & art director
what I do (only
after coffee)
after coffee)
PROJECTS
(03)
selected
/ co-ownership, cover & layout design, articles, styling photoshoots, management, prepress
03
Creative Approach
(04)
learn
think
create
.
.
01
Discover
I explore the business, audience and cultural context to define the problem before designing the solution.
02
To discard the clichés is essential. Most first ideas are predictable. I deliberately reject obvious directions until the concept starts feeling inevitable rather than familiar.
Challenge
03
Develop
I present multiple creative routes, explain the thinking behind each one, gather feedback and iterate.
04
Deliver
Finalising the project after a few possible rounds of searching for the right solution, I clean up the mockups and creating the guides.
Design should solve business problems, not decorate them.
Let's make something great.
Let's make something great.
Let's make something great.
Let's make something great.
Let's make something great.
Let's make something great.
Let's make something great.
Let's make something great.
Let's make something great.
Let's make something great.
