Hi there

I’m an Art Director and Brand Designer with over ten years of experience in visual identity, creative direction, and design across print and digital media.

With a degree in Graphic Design and Illustration from the University of Hertfordshire (UK), my background spans branding, publishing, fashion, television, and education.

I specialise in developing creative concepts, distinctive brand identities, and impactful key visuals, translating strategic ideas into cohesive visual systems and engaging brand experiences. I actively integrate AI-powered tools into my creative workflow, exploring new possibilities for visual storytelling, concept development, and production.

My experience includes launching and art-directing a London-based lifestyle magazine for six years, working in international illustrated book publishing, and building and leading an in-house creative team for a fashion company.

My work has been recognised with two Silver WOW Awards in the real estate sector.

Currently, I'm living in Edinburgh.

In my spare time, I run my own little leather goods brand, The Mot.

I’m passionate about travelling, good coffee, and people with a great sense of humour – the darker, the better.